Not only will the outdoor sporting goods store shut its doors on#BlackFriday, but it will pay its employees to be outside. Now, that is something we here at Kristen Gill Media can get behind. Way to set a gold standard, REI!

The rest of us are encouraged to #optoutside, too. “While the rest of the world is fighting it out in the aisles, we hope to see you in the great outdoors.”

You can bet I’ll be outside, doing something physical and fun in this beautiful country we live in.

Comment below if you think more stores should follow their lead?

Adventure on,

Kristen